Korea's Sips and Its History

An insight of Korea's drinking culture

Hello LAK Readers,

Welcome back to our newsletter! Before we get into this week's newsletter. Congratulations to all the Like A Korean students for finishing this semester. Everyone did a great job, enjoy your break and we will see you next semester! So we thought that this week we should celebrate the Like A Korean students and followers with a toast! We will dive into the fascinating realm of South Korean drinking culture, where the neon glow of Seoul's streets mingles with the quiet whisper of conversations and the soothing clink of glasses. South Korea's drinking culture is as strong as it is culturally diverse, blending old customs with cutting-edge techniques and iconic brands. Get yourself a drink and settle yourself while I take you on a tour of the backstreets of Korea's boozy past.

The Social Essence South Korean drinking culture is deeply rooted in the nation's history and social structure. It's not just about the act of drinking but also the bonding, friendships, and rituals that come along with it. Drinking is often a group activity, whether it's with coworkers, friends, or family.

A Sip Down Memory Lane

Just try to picture a society where alcohol isn't just something you do for fun, but rather a key component of culture and ritual

Brewing and fermenting alcoholic beverages have a long and storied history on the Korean peninsula, dating back thousands of years. Alcohol was made from rice and fruits as early as the Three Kingdoms period (57 BC - 668 AD), as shown by archaeological evidence.

Alcohol settled perfectly at the royal court throughout the Goryeo (918-1392) and Joseon (1392-1897) kingdoms. Rice wine (known as 'cheongju') and fruit wine (known as 'gwasil-ju') were staples during royal feasts, ceremonies, and celebrations.

 Drinking Etiquette

Then and Now Historically, the Joseon period was marked by an intricate drinking etiquette, from how one should pour and receive drinks to the proper posture while drinking. This sense of etiquette persists today with practices like pouring drinks with two hands. Also, younger individuals turn their heads while drinking in front of their elders.

Korea's Famous Brands and Beers

Makgeolli

A rice wine with a foamy, milky texture, is the lullaby of the farmers and the silent song of the paddy fields. Its gentle sweetness and tang takes you to Korea's countryside, where it is traditionally savored.

Soju

The origins of Soju, the supreme example of Korean spirits, are as pure and rich as the drink itself. Popular beers like "Jinro", Chamisul," and the new heavy hitter “Won Soju” aren't just served at every bar in the country. It's a drink that perfectly captures the essence of the Korean people. Soju appears simple at first glance but is rich with smooth flavors and nuances upon deeper thought. 

Beer

Although beer (maekju) was introduced to Korea a while ago, it has been welcomed with open arms. Beers like "Hite" and "Cass" have made a splash in Korea, changing the country's reputation from an era of traditional brews to a place where modern and traditional styles mix.

Drinking Venues and Fusion Flavors 

 The modern Korean bar scene is displayed with colorful lights that blends old customs with fresh ideas. The experimental spirit of the Korean people is on full display on the streets of Itaewon and Gangnam. Stories of a Korea that celebrates its heritage while moving to the rhythm of the present day are told through flavored sojus, specialty beers, and creative cocktails.

Pojangmacha

These nostalgic roadside tents, draped in orange plastic, are a testament to Korea's love for street food and drinks. They provide an intimate, bustling atmosphere where emotions and stories are exchanged over shots of soju.

Hofs and Modern Bars

 The transition from traditional tents to hofs (beer houses) in the latter half of the 20th century marked the modernization of Korea's drinking culture. Today, the vibrant nightlife of areas like Itaewon and Gangnam in Seoul epitomizes the globalized drinking culture, complete with craft beers, cocktails, and world-class mixology.

Conclusion

From traditional rituals to modern celebrations, the drinking culture in South Korea offers a unique insight into its rich history and vibrant society. So the next time you raise a glass of Soju or sip some Makgeolli, think of it as more than just a beverage; think of it as a rich, flowing story about a nation and its energetic heart.

건배! (Geonbae!) – Here's to the endless stories and memories waiting to be discovered in every drop!

Have you ever had any Korean drinks? What is your favorite? Please, share your experience! Until next time Like A Korean friends!